Area Sales Manager

Area Sales Manager
Location: Bedfordshire (Field-Based)
Salary: £40,000 – £45,000

Are you an experienced technical sales professional with a strong background in castings? Our client, a well-established engineering manufacturer in Bedfordshire, is seeking an Area Sales Manager to drive growth across an established customer base while developing new business opportunities in key industrial markets.

The Role

As Area Sales Manager, you will be responsible for managing and growing accounts across your region, promoting a range of high-integrity cast components to customers in sectors such as automotive, defence, rail, oil & gas, and general engineering. This is a field-based role requiring regular client visits, technical discussions, and the ability to understand and interpret complex engineering requirements.

Key Responsibilities

• Manage and grow an established portfolio of customers across the region

• Identify and develop new business opportunities within relevant market sectors

• Provide technical support and product knowledge during customer meetings

• Prepare and deliver quotations, proposals and presentations

• Work closely with internal engineering, quality and production teams

• Maintain accurate CRM records, forecasts and sales reports

• Represent the company at trade shows, exhibitions and customer site visits

Requirements

• Minimum 5 years’ technical sales experience within the castings industry

• Strong understanding of casting processes (investment, sand, die, or precision castings)

• Proven track record in business development and account management

• Confident interpreting drawings and discussing engineering specifications

• Excellent communication, negotiation and relationship-building skills

• Strong commercial awareness with the ability to close deals effectively

• Full UK driving licence (essential)

• Self-motivated, target-driven and comfortable working remotely

• Willingness to travel regularly across the region and occasionally nationwide

Benefits

• Competitive salary of £40,000 – £45,000

• Performance-related bonus

• Pension scheme

• 25 days holiday + bank holidays

• Career progression within a growing engineering business

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy.