Business Development Manager – Foodservice
Business Development Manager – Foodservice
UK National | £45,000 – £50,000 + Company Car & Benefits
Are you an experienced foodservice sales professional who knows how the industry works, understands the challenges faced by industry leaders and enjoys winning new business?
This could be a great opportunity to take your career to the next level with a well-established, large-scale wholesaler within the UK foodservice market.
We’re looking for a commercially minded Business Development Manager with a strong track record in foodservice sales and, importantly, a genuine understanding of the sector. This is a role for someone who can speak confidently with senior decision-makers, spot commercial opportunities and turn conversations into long-term customer relationships.
The opportunity
You’ll have a national remit, with a clear focus on new business development and growth.
Your target market will include larger foodservice customers, multi-site operators and group accounts across areas such as hospitality, leisure, healthcare, education and contract catering.
You’ll have the freedom to identify opportunities, develop your own pipeline and build relationships with prospective customers – from initial conversation through to negotiation and winning the account.
This isn’t simply about making calls and hitting activity targets. You’ll need to understand what customers actually need, where the commercial opportunity sits and how a foodservice proposition can solve their challenges.
What we’re looking for
Foodservice sales experience is essential. We’re particularly interested in people who have experience selling into contract catering, hospitality, healthcare, education, leisure or other multi-site foodservice environments.
You’ll ideally bring:
- A proven track record of winning new business within foodservice
- Strong knowledge of the UK foodservice landscape and how the sector operates
- Experience dealing with multi-site customers, groups or contract accounts
- Confidence engaging with senior commercial and procurement stakeholders
- A consultative approach to sales and relationship building
- Experience working on tenders, frameworks or larger commercial contracts
- Strong commercial and negotiation skills
- The ability to manage a sales pipeline and turn opportunities into revenue
- A proactive, self-starting approach with genuine drive to deliver results
Most importantly, you’ll understand foodservice beyond simply selling into it. You’ll know the customer landscape, appreciate the pressures operators face and be able to have credible commercial conversations with decision-makers.
Why consider it?
This is an opportunity to join a substantial and established business at an exciting point in its foodservice growth.
You’ll have the backing of a sizeable organisation, while playing a key role in developing new customer relationships and opening up further opportunities within the UK market.
The package includes:
- £45,000 – £50,000 basic salary
- Company car
- Excellent training, progression and internal progression opportunities.
- Life assurance
- Options to purchase additional holiday days
Location: National / UK-wide
If you’re an experienced foodservice sales professional who enjoys winning business and wants a role where your industry knowledge will genuinely make a difference, we’d be keen to hear from you.
WR Logistics are a leading recruitment partner for the logistics and supply chain industry, recruiting across the UK, Europe, and the USA for permanent opportunities.
WR Logistics is acting as an Employment Agency in relation to this vacancy

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