Head of Sales – Industrial Engineering

Head of Sales – Industrial Engineering

We are seeking an experienced Head of Sales to lead and grow the commercial function of a dynamic engineering and manufacturing business specialising in Industrial Engineering solutions

You will be responsible for shaping and executing the sales strategy, building strong customer relationships, driving new business growth, and leading a sales team to deliver on ambitious revenue objectives. This is a unique opportunity to scale sales in a company that combines cutting-edge engineering with resilience-focused solutions deployed across Europe

Key Responsibilities

• Develop and implement a strategic sales plan to achieve revenue targets across industrial engineering solutions

• Lead, mentor, and grow the sales team to maximise performance and market reach.

• Build and maintain strong relationships with key clients, channel partners, OEMs and strategic accounts.

• Drive business development initiatives across targeted sectors (industrial, municipal, commercial).

• Work closely with engineering, marketing and project delivery teams to ensure sales proposals are technically sound and commercially compelling.

• Analyse market trends, competitor activity, and customer needs to shape go-to-market strategy.

• Prepare forecasts, sales pipeline reports, and performance analyses for executive leadership.

• Represent the business at industry events, conferences and client meetings throughout Europe.

Skills & Experience

• Proven track record of senior sales leadership within technical, engineered products or industrial solutions.

• Experience in selling to industrial end users and installation companies

• Excellent commercial acumen with a strong understanding of sales forecasting, pipeline management, and contract negotiation.

• Strong communicator and relationship builder with confidence interfacing at C-suite level.

• Demonstrated ability to motivate, develop, and scale high-performing sales teams.

• European travel readiness and familiarity with cross-border sales environments.

What’s on Offer

* Total salary: £120,000 – £170,000

* Base salary: £100,000 negotiable depending on experience

* Annual performance bonus: up to 20% of base

* Deal bonuses: £1,000-£20,000 per contract depending on deal size and margin

* Car allowance: £10,000

* Holiday allowance: 25 days plus 8 days bank holiday

* Private health insurance

* 8% pension

WR HVAC | M&E are #1 recruitment partner for HVAC jobs. Our customers include a range of large and small M&E companies, manufacturers and suppliers of heating, ventilation, air conditioning and refrigeration equipment. We recruit UK wide for sales, management and technical jobs.

WR is acting as an Employment Agency in relation to this vacancy.