Regional Sales Manager

Regional Sales Manager – North West

Leading UK Drinks Wholesaler (On-Trade Specialist)
Salary up to £55,000 + Company Car + Bonus + Excellent Benefits

Are you passionate about the on-trade drinks industry and ready to take the next step in your career? I currently have an exciting opportunity for an experienced on-trade Sales Manager to join a leading UK drinks wholesaler covering the North West.

This is a fantastic opportunity to build and lead a brand-new team within a growing and ambitious business. If you thrive in a fast-paced, competitive sales environment and have a strong track record in beer keg and on-trade drinks sales, we want to hear from you.

The Role

• As Regional Sales Manager, you will:
• Develop, lead and inspire a newly established sales team
• Drive sales growth across the North West region within the on-trade
• Build and maintain strong, long-term customer relationships
• Deliver commercial targets in a competitive, fast-paced market
• Support, coach and develop team members to maximise performance
• Work collaboratively with senior leadership to implement regional strategy

This is a hands-on leadership role requiring both strategic oversight and active involvement in driving sales performance.

About You

• We’re looking for a motivated, commercially driven individual who brings:
• Proven experience in beer keg sales
• On-trade drinks sales experience
• A strong track record of delivering results in a competitive sales environment
• Confidence in building long-term customer relationships
• Excellent communication and influencing skills
• Highly advantageous:
• Previous sales management or team management experience
• Experience working for a drinks wholesaler
• You’ll be energetic, relationship-focused and passionate about the drinks industry, with the drive to build something new and make a real impact.

What’s on Offer

• Salary up to £55,000 per annum
• Company car
• Competitive bonus scheme
• Generous staff benefits package including:
• Wellbeing benefits
• Retail discounts
• Exciting career progression opportunities within a growing and ambitious team

If you’re ready to lead from the front and play a key role in shaping a new regional team within a leading drinks wholesaler, apply today or get in touch for a confidential conversation.

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WR is acting as an Employment Agency in relation to this vacancy.