Regional Sales Manager – Automation

Regional Sales Engineer – Automation

Location: Covering an area including Runcorn, Warrington, Widnes, Chester, Wrexham, Liverpool.

Are you a skilled external sales professional with a deep understanding of automation products? I’m looking for a Regional Sales Engineer to join our dynamic team and drive growth across the Northwest region.

About the Role

As our Regional Sales Engineer, you will be responsible for managing and developing new and existing customer relationships across key industrial hubs including Runcorn, Warrington, Widnes, Chester, Wrexham, and Liverpool. Your primary goal will be to identify sales opportunities, provide expert technical advice, and deliver tailored automation solutions.

Key Responsibilities

• Develop and maintain strong relationships with new and existing clients

• Identify customer needs and recommend suitable automation products and solutions

• Meet and exceed sales targets within the assigned territory

• Prepare and deliver product presentations and technical demonstrations

• Collaborate with internal technical and product teams to ensure customer satisfaction

• Maintain accurate records in CRM and provide regular sales reports

Requirements

• Proven external sales experience in a B2B technical or industrial environment

• In-depth knowledge of automation products, including PLCs, sensors, drives, and control systems

• Strong communication, negotiation, and presentation skills

• Self-motivated with a proactive approach to territory management

• Full UK driving licence

What We Offer

• Salary circa £45-50k doe

• Company bonus

• Ongoing training and career development

• Supportive and innovative work culture

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent and contract jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy.