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Sales Director

Sales Director

Role Overview

You will spearhead sales strategy, execution and performance across the UK and Ireland, working closely with senior management to deliver ambitious growth targets. This role requires a dynamic leader with strong strategic insight, excellent client relationship skills, and the ability to manage complex projects from concept to completion.


Key Responsibilities

Sales Leadership – Develop and lead sales opportunities across the UK & Ireland, driving sustainable growth aligned with strategic goals.
Strategic Execution – Work closely with senior leadership to build and deliver sales strategies that support long-term vision and company values.
Project Management – Manage customer projects end-to-end, ensuring timely communication, technical accuracy and successful delivery.
Client Relationships – Build and maintain strong relationships with key customers, providing tailored and sustainable solutions.
Market Expansion – Identify new business opportunities and actively support growth into new sectors and regions.
Performance Monitoring – Track performance against KPIs using data and analytics, driving continuous improvement.
Negotiation & Closing – Lead negotiations and close high-volume sales while ensuring quality, responsible business practices and customer satisfaction.


Required Experience & Qualifications

  • Proven success in a senior sales role within printing, packaging or labels

  • Strong background in low-value, high-volume sales

  • Demonstrated leadership ability, aligning teams with strategic goals

  • Skilled at developing and executing long-term sales strategies

  • Ability to thrive under pressure in a fast-paced environment

  • Strong commercial negotiation and deal-closing skills

  • Midlands-based, with willingness to travel across the UK & Ireland


Key Personal Attributes

  • Innovative – Engages customers with new solutions and creative ideas

  • Responsible – Delivers quality services with strong professional ethics

  • Experienced – Uses expertise to guide sound commercial decisions

  • Unique – Provides tailored solutions for diverse customer needs

  • Sustainable – Committed to environmentally responsible working practices


What’s on Offer

  • Competitive salary + performance bonuses

  • Hybrid working environment

  • Opportunity to shape national sales strategy

  • Supportive and forward-thinking team culture

  • Long-term career development prospects

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy.

JOB OVERVIEW.

Location Birmingham, West Midlands
Job titleSales Director
Salary £55000 - £65000
Consultant Oliver Burgess
Consultant Phone 02392849909
Consultant Email Oliver@wr-engineering.com
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