Sales Director
Sales Director
Role Overview
You will spearhead sales strategy, execution and performance across the UK and Ireland, working closely with senior management to deliver ambitious growth targets. This role requires a dynamic leader with strong strategic insight, excellent client relationship skills, and the ability to manage complex projects from concept to completion.
Key Responsibilities
Sales Leadership – Develop and lead sales opportunities across the UK & Ireland, driving sustainable growth aligned with strategic goals.
Strategic Execution – Work closely with senior leadership to build and deliver sales strategies that support long-term vision and company values.
Project Management – Manage customer projects end-to-end, ensuring timely communication, technical accuracy and successful delivery.
Client Relationships – Build and maintain strong relationships with key customers, providing tailored and sustainable solutions.
Market Expansion – Identify new business opportunities and actively support growth into new sectors and regions.
Performance Monitoring – Track performance against KPIs using data and analytics, driving continuous improvement.
Negotiation & Closing – Lead negotiations and close high-volume sales while ensuring quality, responsible business practices and customer satisfaction.
Required Experience & Qualifications
Proven success in a senior sales role within printing, packaging or labels
Strong background in low-value, high-volume sales
Demonstrated leadership ability, aligning teams with strategic goals
Skilled at developing and executing long-term sales strategies
Ability to thrive under pressure in a fast-paced environment
Strong commercial negotiation and deal-closing skills
Midlands-based, with willingness to travel across the UK & Ireland
Key Personal Attributes
Innovative – Engages customers with new solutions and creative ideas
Responsible – Delivers quality services with strong professional ethics
Experienced – Uses expertise to guide sound commercial decisions
Unique – Provides tailored solutions for diverse customer needs
Sustainable – Committed to environmentally responsible working practices
What’s on Offer
Competitive salary + performance bonuses
Hybrid working environment
Opportunity to shape national sales strategy
Supportive and forward-thinking team culture
Long-term career development prospects
WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.
WR is acting as an Employment Agency in relation to this vacancy.

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