Territory Sales Manager

Territory Sales Manager – Foodservice

Sunderland & surrounding areas | £35,000 + benefits | Permanent | Full-time

Are you an experienced field-based sales professional with a strong understanding of the foodservice or fast-food industry?

We’re looking for a confident and commercially driven Territory Sales Manager to take ownership of a defined territory across Sunderland and the surrounding area. This is an exciting opportunity to join a growing business where you’ll have real responsibility for developing customer relationships, winning new business and driving sales growth across the independent foodservice market.

This is a customer-facing, field-based role that would suit someone who knows the fast-food and foodservice landscape, understands how independent operators work and enjoys being out on the road building relationships and winning business.

The opportunity

As Territory Sales Manager, you’ll be responsible for growing sales across a portfolio of independent fast-food operators, caterers and foodservice customers within your territory.

You’ll spend your time visiting customers, identifying opportunities, developing existing accounts and bringing new customers on board. You’ll also work closely with supplier partners to develop initiatives that deliver value for customers and generate additional sales.

You’ll have the freedom to manage your own territory and journey plan, with the support of an experienced wider sales team.

What you’ll be doing

• Build and develop strong, long-term relationships with independent fast-food operators, caterers and foodservice customers.
• Grow sales and profitability across your territory by identifying and acting on commercial opportunities.
• Develop existing customer accounts while proactively winning new business.
• Identify key trading accounts and create targeted plans to maximise their potential.
• Plan and manage an effective customer journey plan, ensuring the right customers are visited at the right frequency.
• Understand your customers’ businesses and recommend products, services and solutions that genuinely meet their needs.
• Work with supplier partners on customer-specific promotions, initiatives and sales opportunities.
• Keep up to date with market trends, customer needs and developments across the foodservice and fast-food sector.
• Take ownership of your territory and contribute positively to the wider sales team.

What we’re looking for

Foodservice or fast-food industry knowledge is essential.

You’ll ideally have previous experience in a field-based sales role within foodservice, wholesale, fast food, catering or a closely related sector, with a good understanding of the independent operator market.

We’re looking for someone who:

• Has a proven track record of building customer relationships and growing sales.
• Understands the foodservice/fast-food industry and the needs of independent operators.
• Is confident approaching new customers and developing existing accounts.
• Has excellent communication and relationship-building skills.
• Is commercially minded and motivated by achieving results.
• Can organise and prioritise their own workload and manage a busy territory effectively.
• Is comfortable working independently while also being a strong team player.
• Takes a proactive, professional and customer-focused approach.
• Is adaptable, resilient and enjoys working in a fast-paced environment.

Why consider the role?

This is a great opportunity for an established foodservice sales professional to take ownership of a territory and make a visible impact on its growth.

You’ll be joining a supportive commercial environment where relationships, customer service and sales performance are equally important, with the opportunity to work with a diverse range of independent businesses across the region.

Salary: £35,000 per annum

Location: Sunderland & surrounding territory

If you have the foodservice or fast-food industry knowledge, the commercial drive and the relationship-building skills to grow a territory, we’d love to hear from you.

We are committed to creating an inclusive workplace and welcome applications from people of all backgrounds, experiences and perspectives.

WR Logistics are a leading recruitment partner for the logistics and supply chain industry, recruiting across the UK, Europe, and the USA for permanent opportunities.

WR Logistics is acting as an Employment Agency in relation to this vacancy