Sales Manager
Sales Manager – Flexible Packaging Machinery
UK-wide Territory | £50,000-£60,000 Basic + Uncapped Commission + Car / Car Allowance
The Opportunity
Are you an experienced technical sales professional with a background in packaging machinery or related capital equipment? Do you want the opportunity to help build a business, develop a new market and play a key role in its long-term growth?
My client is a well established business, specialising in flexible packaging machinery and are backed by an established machinery group with operations in the UK and other parts of Europe.
With its product portfolio taking shape and ambitious plans for growth, my client is looking to appoint a Sales Manager to drive business development, establish customer relationships and build its presence across the UK market.
This is an exciting opportunity for a self-motivated salesperson who enjoys developing new business, identifying opportunities and taking ownership of their territory.
The Role
As Sales Manager, you will take responsibility for developing sales of packaging machinery into key industrial sectors, including food, chemical and pharmaceuticals.
Working with an established group and a growing portfolio of equipment, you will identify new customers, develop existing relationships and deliver capital equipment sales into end-user manufacturing businesses.
Covering the North of the UK (From Birmingham upwards), including Scotland, you will have the opportunity to help shape the sales function as the business grows, with potential for increased responsibility and career progression as the team expands.
Key Responsibilities
- Develop new business opportunities for packaging machinery in the North of England and Scotland.
- Identify, target and win new customers within food, chemical and pharmaceutical manufacturing and wider industrial markets.
- Build strong relationships with end users, key decision-makers and existing customers.
- Manage the full sales cycle, from prospecting and initial engagement through to technical discussions, quotations and closing deals.
- Understand customer requirements and recommend suitable packaging solutions.
- Work closely with equipment suppliers and internal technical colleagues to deliver the right solutions for customers.
- Represent the business at industry exhibitions and events, helping to build brand awareness and generate new opportunities.
- Maintain accurate pipeline information and customer activity through the company’s CRM system.
About You
- Experience selling packaging machinery; flow wrappers, tray sealers, VFFS, or related capital equipment.
- A proven ability to generate new business and develop long-term customer relationships.
- Experience selling into food, chemical and pharmaceutical manufacturing.
- Must have a strong technical understanding of products.
- The flexibility to travel throughout the North of the UK and Scotland and visit customer sites as required.
What’s on Offer?
- £50,000-£60,000 basic salary
- Uncapped commission
- Indicative on-target earnings of approximately £75,000, subject to the commission structure and sales performance.
- Car allowance or company car.
- Pension
WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.
WR is acting as an Employment Agency in relation to this vacancy.

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