Technical Sales Manager
Sales Manager – Power, Petrochemical & Energy
UK / Europe (Hybrid + Travel) | Full-Time | Permanent
We are currently partnering with a global engineering manufacturer to recruit a Sales Manager focused on developing direct relationships with end users across power generation, petrochemical, and industrial energy sectors.
This is a key strategic role, centred around account development and long-term partnerships, rather than purely project-based EPC sales.
The Company
Our client is a leading international provider of thermal and process engineering solutions, supplying critical equipment into energy-intensive industries worldwide.
With a strong reputation for engineering excellence, they deliver both standard and bespoke systems that improve operational efficiency, reliability, and plant performance.
The Role
This role is focused on building and growing relationships with end users such as plant operators, asset owners, and industrial facilities, supporting both new equipment sales and aftermarket opportunities.
You will take ownership of key accounts while identifying opportunities for upgrades, replacements, and lifecycle solutions.
Key responsibilities include:
- Developing strong, long-term relationships with end users across power, petrochemical, and energy sectors
- Identifying opportunities for retrofit, upgrade, and replacement projects
- Driving both new equipment and aftermarket sales
- Acting as a trusted advisor to clients on performance, efficiency, and reliability improvements
- Managing a pipeline of opportunities across multiple sites and customers
- Conducting site visits, technical discussions, and solution presentations
- Collaborating with internal engineering and service teams to deliver tailored solutions
- Supporting contract negotiations and closing deals
- Monitoring market trends and identifying opportunities within energy transition initiatives
The Candidate
We are looking for a commercially strong individual with experience selling into industrial end users, ideally within energy or process environments.
Essential:
- Proven experience in technical sales or account management
- Experience selling directly to end users / plant operators
- Background in power generation, petrochemical, or industrial energy sectors
- Strong relationship-building and stakeholder management skills
- Commercial awareness and ability to manage long sales cycles
- Willingness to travel across customer sites
The Package
- Total salary £84,000
- Base salary to £70,000
- Bonus 20%
- Company car or car allowance
- Pension
- Opportunity to manage strategic, high-value accounts
- Career progression within a global organisation
WR HVAC | M&E are #1 recruitment partner for HVAC jobs. Our customers include a range of large and small M&E companies, manufacturers and suppliers of heating, ventilation, air conditioning and refrigeration equipment. We recruit UK wide for sales, management and technical jobs.
WR is acting as an Employment Agency in relation to this vacancy.

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